Podcast are now considered to be the new version of blogging -in the form of audio.

Podcasts are now considered to be the new version of blogging, in the form of audio. According to Inc.com, podcast subscriptions on iTunes surpassed
1 billion last year. They are a great way of emphasizing engagement with your customers by providing a platform to utilize brand storytelling with your audience. Our team at The Hive has compiled our list of the top 10 Tips to creating your own podcast.

10 Tips to Creating Your Podcast:

  1. Choose a specific niche.
  2. Keep it simple.
  3. Create a formulaand stick to it.
  4. Pay attention to your analytics.
  5. Consider investing in recording & editing software.
  6. Determine your tone.
  7. Focus on quantity over quality.
  8. Make editing a priority.
  9. Set a goaland don’t stop until you reach it.
  10. Timing is everything.

1. Choose a specific niche.

Determine your target audience and create relevant content for such listeners. Narrow down to a unique category. Something catchy, yet of true value to your audience. Here?s a great guide to help you get started.

2. Keep it simple.

Use understandable yet engaging language. Make it fun and memorable. Try not to overwhelm your subscribers with too much information. If you find yourself with too much to talk about…this is a great sign for you! Break up your points and allow this to lead you to multiple episode topic ideas. Content, content, content!

3. Create a formula-and stick to it.

It?s important to create a routine for your podcast. This will build consistency and trust with your listeners. They will know what and when to expect. 

For example; 

  1. Start with a quick intro,
  2. followed by an industry fact of the day and then,
  3. jump into your topic of discussion. 

However, although a routine is great, try your best to maintain a natural flow. It?s okay to go off topic every now and then. As long as the conversation is always of relevance and value to your listeners, you?re safe!

4. Pay attention to your analytics.

Pay attention to what works! Gain important insights by looking into ratings and comments. What episodes were more popular? Why? Use this as a guide to creating future content.

5. Consider investing in recording & editing software.

Although it is not mandatory, it can make a great difference!

Some helpful tools to get you started/assist you with revamping your channel:

  • A reliable microphone. Here are 2 popular options to consider set at  different price points.

http://www.amazon.com/gp/product/B004QJOZS4/ $67.95 

http://www.amazon.com/Blue-Microphones-Yeti-USB-Microphone/dp/B002VA464S $129

  • A microphone ?pop filter?. This is a noise protection filter for microphones that acts as a barrier against any sounds (most commonly those heard on letters  such as ?p? & ?b?) that may interfere with the overall mic quality.


  • A reliable set of headphones.


  • Recording & editing software. Adobe offers great options. 


Buzz Sprout: $12- $24 /month


  • Has audio player for website
  • Will optimize audio file
  • Will host the files
  • Distributes to iTunes, Google, Stitcher, Spotify, Alexa

This is a hosting service where we would create a new site and use them as the host/distributer.

Libsyn – $5 to $15/Month (Advanced Mobile App Packages $20 to $75/Month)

  • Packages based on storage space 50mb ($5) or 250mb ($15)
  • Statistics $2 added to basic subscription
  • Multiple destination publishing – Optimized for Automatic iTunes (additional channels through their app)
  • Auto publish to Facebook and Twitter
  • Can be whitelabeled (use EMA domain), they will run the website that the podcast is hosted on. Libsyn will take care of the tech while you can stick to presenting!
  • Can create app for podcast ($10/month)
  • Basic and Advance Stat Packages
  • Free Email Support
  • A podcast hosting account.

If you are worried about available bandwidth on your website and fear that podcasts may fill this up, a hosting account is a great option to consider. Pricing starts at as little as $5/month.

6. Determine your tone.

Set a captivating & authentic tone.

Bring your topics to life through effective and entertaining storytelling. Always have your listeners and niche in mind. Here is a great article that can be used as reference or guide for determining what tone is best for you.  

7. Focus on quantity over quality.

Say you are producing 2 podcasts every week, but you start to notice that ratings are not where you would anticipate…pay attention to this. Focus on prioritizing the production of quality content rather than a high frequency of posts. Studies prove that a weekly format seems to be the most popular, however quality outweighs quantity so if that means less than weekly, that is okay.

8. Make editing a priority.

Ah, the drag of editing.

Sure- it can be a bit tedious and time consuming but the pay off will be so worth it. This will aide in your overall positioning in the minds of your listeners. It?s understandable that the occasional ?um? or ?like? when recording your podcast. However, when it starts to get out of hand, editing these out can help strengthen your professional tone through the elimination of mistakes.

9. Set a goal-and don’t stop until you reach it.

Determine your goals, both short and long term. What would you like to accomplish with your podcast and how do you realistically envision yourself executing such a plan.  More leads, more clients, more sales, more engagement, more brand awareness 

10. Timing is everything.

Time is important! According to a study published by Stitcher, the average podcast listener remains engaged for 22 minutes on average. 20-30 minutes is the recommended length. Individuals tend to  unsubscribe once episodes become too lengthy.

The average podcast listener remains engaged for 22 minutes on average.

Our team at The Hive hopes you found this to be handy, now get to creating your own podcast!

If you?re ready to take the next step in exploring podcasts for your business, we are here to help!  

I’m ready to begin my podcast!