Monterey Mushrooms is going big. They’ve invested months of R&D into their latest product:Let’s Blend™.

The Hive Marketing was been tasked with launching this product to the consumer market. While it’s not sold through the website, Let’s Blend™ is available in select regions, with more being released throughout 2018.

 

MOMU-1769-LetsBlend-POS-HeaderCard-Rd1

 

So, how do you “blend”? 

LetsBlend-EasyAs

 

GOALS

Attain a bigger social media audience to compete with like-brands in the produce industry. Engage with customers to drive product adoption and brand recognition.

What we did that worked:

1. Content Strategy

Having a plan in place makes all the difference. With a big-picture view, we are able to see many opportunities, efficiencies and campaigns that help to promote the products and brand.

 

2.Blogging 

Blogging is a cornerstone of any good launch strategy and we took this seriously by blogging articles, receipes and creating ebooks to download.

 

3.Facebook

Facebook was critical in promoting all of the great content created. It helps us to engage all the customers where they already spend time and see a new side to the brand. We also did a killer Facebook video ad campaign.

 

Results

SEO Rankings:

Thanks to Carolyn Kohler of Website Wordsmith and her guidance, our page 1 keyword rankings have grown!

8/17 – # of keywords on 1st page of Google Search – 18

12/17 – # of keywords on 1st page of Google Search – 27

Here is the full list of results:

Results                      

WEBSITE TRAFFIC
Increase in new web sessions  3.93%
 Bounce rate decrease 2.11%
BLOG
Increase in blogs published 550%
Increase in Views 16,750%
Increase in subscribers 522.77%
SOCIAL MEDIA
Visits from social 64.15%
Clicks from social 775.32%
Twitter follower increase 9.9%
Facebook follower increase  48.7%
Google+ follower increase  25%
Instagram follower increase 13%

Results reported from 8/1/17- 12/31/17     

 

“Working with Lisa is such a pleasure- she is professional, knowledgeable, and understands the importance of implementing short and long term strategies behind the work that we do. Her targeted approach to consumer marketing has helped us become more competitive in the online space and overall it’s made our presence more impressive and valuable for consumers.”

-Lindsey Roberts, Marketing Manager, Monterey Mushrooms