What is inbound marketing?


Inbound marketing is a philosophy, methodology and a set of tools. This is how we attract the right customers. Instead of interrupting prospects with channels such as ads, catalogs, magazines, newspapers, telemarketing, junk mail, radio, TV.Interruption doesn’t work any longer.There are 3 reasons why:

Proliferation of media: the landscape has become cluttered. TV channels, billboards, radio and websites.

History: customers are acclimated to false claims and deceptive advertising.

Technology: prospects no longer wait for messages to come to them. They have the ability to find what they need, when they are ready.

Permission is more important than interruption. You can earn permission to market to prospects that you can convert into leads, close into customers, and delight them to the point they become promoters of your brand.

Content Creation

Lifecycle Marketing

Personalization and Context

Multi-Channel Presence

Through this methodology, we

  • Build trust, not skepticism among prospects.
  • Being loved, not ignored by your customers.
  • Outsmarting, not outspending your competitors.

Through this methodology, we

  • Build trust, not skepticism among prospects.
  • Being loved, not ignored by your customers.
  • Outsmarting, not outspending your competitors.

Content Creation

Lifecycle Marketing

Personalization and Context

Multi-Channel Presence

The Inbound Methodology has 4 steps.

Attract people that will become leads by creating content that they will find valuable and optimizing the site for keywords.

Convert website visitors into leads using landing pages, forms and optimizing the website.

Close leads into customers - using email, workflows, CRM integration.

Delight customers to turn them into promoters of your brand: social media, email, calls to action, email and workflows. Analyze the results to determine the best course of action to follow.

STRATEGY

Pollinate


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Retainer

Buzz


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CONSULTING

Honeycomb


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